Transglobal Entertainment and Media Convergence
This week’s reading would be on ‘The Cultural Logic of Media Convergence, International Journal of Cultural Studies’ Henry Jenkins. We are now in era where media convergence is more than simply a technological shift.
I will state on what I found rather interesting in this reading. Back when cell phones was made, it was only made and used for communication. But now, in an advance era we are living in, cell phones now are used for different kind of ways. It allows users to play games, download information from the internet, receive and sent photographs or text messages.
Not only that, it can also be performed through other media appliances. I’m sure almost everyone has a cell phone that allows users to listen to music that they downloaded from the internet. Yes, the beauty of cell phones nowadays. It can also become your own portable MP3 player at the same time. Other than that, users can also listen to their favourite radio station through their cell phone and even go to Youtube to watch and listen to their favourite video clips and of course the use of GPS.
“Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audience.” A quote by Henry Jenkins.
It is indeed amazing on how much users can do just by using one device. The brilliance and creativity of makers for being able to create cell phones or better known as smart phones can also at the same time help users spend less money. Why spend a lot of money on an MP3 when you can listen to music through your smart phone? The ability of able to get things done for work and of course for leisure time through one device and that is cell phone or smart phones are incredible.
We are embracing media convergence and as much as we sometimes don’t like the idea for doing so but it is part of our daily lives and it has indeed changed how one communicates.
Jenkins, H. 2004, The Cultural Logic of Media Convergence, International Journal of Cultural Studies, vol.7, no.1, pp 33-43.